Data Skeptic

In this minisode, we discuss Bayesian Updating - the process by which one can calculate the most likely hypothesis might be true given one's older / prior belief and all new evidence.

Direct download: MINI_Bayesian_Updating.mp3
Category:miniepisode -- posted at: 6:00am PDT

In the second full length episode of the podcast, we discuss the current state of personalized medicine and the advancements in genetics that have made it possible.

In this mini, we discuss p-values and their use in hypothesis testing, in the context of an hypothetical experiment on plant flowering, and end with a reference to the Particle Fever documentary and how statistical significance played a role.

Direct download: MINI_p-values_.mp3
Category:miniepisode -- posted at: 6:00am PDT

A conversation with Convertro's Nathan Janos about methodologies used to help advertisers understand the affect each of their marketing efforts (print, SEM, display, skywriting, etc.) contributes to their overall return.