When you accept cookies on a website, you cannot tell whether the cookies are used for tracking your personal data or not. Shaoor Munir’s machine learning model does that. On the show today, the Ph.D student at the University of California, discussed the world of first-party cookies and how he developed a machine learning model that predicts whether a first-party cookie is used for tracking purposes.

Liza Gak, a Ph.D. student at UC Berkeley, joins us to discuss her research on harmful weight loss advertising. She discussed how weight loss ads are not fact-checked, and how they typically target the most vulnerable. She extensively discussed her interview process, data analysis, and results. Listen for more!

Growing your podcast to the point of monetization is not a walk in the park. Today, Rob Walch, the VP of Podcast Relations at Libsyn talks about podcast advertising. He discussed how advertising works, how to grow your audience and some blueprints to being a successful podcaster. Listen for more.

When we search for products in e-commerce stores, we do not care what goes on under the hood to generate the results. However, there may be an intentional algorithmic effort to gravitate us toward a particular product. On the show, today, Abhisek Dash and Saptarshi Ghosh discuss their research on fairness in the search result of Amazon smart speakers.

Chances are that you have bought a product online majorly because of the reviews you saw. Unfortunately, not all reviews are genuine. Today, Rajvardhan Oak shares some insight from his research on fraudulent Amazon reviews. He explained the inner workings of fraudulent reviews and revealed key insights from his qualitative and quantitative study.

While we give attention to textual data on the web, many do not know the unique power of echo interactions with smart devices for ad targeting. Today, our guest, Umar Iqbal joins us to discuss his study on using Amazon Smart Speakers for ad targeting. He gave interesting revelations about how voice data is captured and analysed for ad purposes. Listen to find out more.

Rajan Udwani, an Assistant Professor at the University of California Berkeley joins us to discuss his work on AdWords with unknown budgets. He discussed the previous approaches to ad allocation, as well as his maiden approach that introduced randomization for better results. Listen for more.

Today, we are joined by Piotr Niedźwiedź, Founder and CEO of Neptune.ai. Piotr discusses common MLOps activities by data science teams and how they can take advantage of Neptune.ai for better experiment tracking and efficiency. Listen for more!

Affiliate marketing creates an opportunity for marketers to gain a commission by promoting a product or service.  Cookies are typically used for tracking and the advertiser whose product or service is being featured pays the marketing only on transactions.

Today's episode covers those approaches and is also a story of conflict between two large companies and how one affiliate marketer got caught in the middle.

Cameron Ballard joins us today to discuss his work around YouTube conspiracy theories. He revealed interesting observations about conspiracy theories on YouTube including how predatory ads are most common in conspiracy theory videos and how YouTube’s algorithm subtly works for predatory ads. 

Eric Zeng joins us to discuss his study around understanding bad ads and efforts that can be taken to limit bad ads online. He discussed how he and his co authors scrapped a large amount of ad data, applied a machine learning algorithm, and commensurate statistical results.

NaLette Brodnax, a political scientist and an Assistant Professor in the McCourt School of Public Policy at Georgetown University joins us to discuss her work on analyzing digital advertisements for political campaigns. She used data for electoral campaigns on Facebook to answer questions that help us better understand how digital ads affect the outcome of elections.

 

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Have you ever wondered what goes on under the hood when you accept a website’s cookies? Today, Maximilian Hils, a PhD student in Computer Science, at the University of Innsbruck, Austria, dissects the ad tech industry and the standards put in place to protect users’ data. He also shares his thoughts on the use of VPNs as well as other tools that help shield your data from prying eyes on the internet.

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Ravi Krishna joins us today to talk about his recent work on a differentiable NAS framework for ads CTR prediction. He discussed what CTR prediction is about and why his NAS framework helps in building neural networks for better ads recommendation. Listen to learn about methodology, related literature and his results.

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Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives.

In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry.

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Increasingly, people get most if not all of the information they consume online. Alongside the web sites, videos, apps, and other destinations, we’re consistently served advertisements alongside the organic content we search for or discover. Targetted ads make it possible for you to discover relevant new products you might otherwise not have heard about. Targetting can also open a pandora’s box of ethical considerations. Online advertising is a complex network of automated systems. Algorithms controlling algorithms controlling what we see.

This season of Data Skeptic will focus on the applications of data science to digital advertising technology. In this first episode in particular, Kyle shares some of his own personal experiences and insights working in pay-per-click marketing.

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Our mobile phones generate an incredible amount of data inbound and outbound. In today’s episode, Nishant Kishore, a PhD graduate of Harvard University in Infectious Disease Epidemiology, explains how mobility data from mobile phones can be captured and analysed to understand the spread of infectious diseases.

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The pandemic changed how we lived. And this had a ripple effect on the performance of machine learning models. Ravi Parikh joins us today to discuss how the pandemic has affected the performance of machine learning models in clinical care and some actionable steps to fix it.

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Carly Lupton-Smith joins us today to speak about her research which investigated the consistency between household and county measures of school reopening. Carly is a doctoral researcher in Biostatistics at Johns Hopkins Bloomberg School of Public Health. Listen to know about her findings.

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Astera Centerprise is a no-code data integration platform that allows users to build ETL/ELT pipelines for modern data warehousing and analytics.

 

Today, we are joined by Alexander Thor, a Product Manager at Vizlib, makers of Astrato. Astrato is a data analytics and business intelligence tool built on the cloud and for the cloud. Alexander discusses the features and capabilities of Astrato for data professionals.

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Emojis are arguably one of the most effective ways to express emotions when texting. In today’s episode, Xuan Lu shares her research on the use of emojis by developers. She explains how the study of emojis can track the emotions of remote workers and predict future behavior. Listen to find out more!

On the show today, Fabian Braesemann, a research fellow at the University of Oxford, joins us to discuss his study analyzing the gig economy. He revealed the trends he discovered since remote work became mainstream, the factors causing spatial polarization and some downsides of the gig economy. Listen to learn what he found. 

On the show today, we interview Mouhamed Abdulla, a professor of Electrical Engineering at Sheridan Institute of Technology. Mouhamed joins us to discuss his study on remote teaching and learning in applied engineering. He discusses how he embraced the new approach after the pandemic, the challenges he faced and how he tackled them. Listen to find out more.

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It is difficult to estimate the effect on remote working across the board. Darja Šmite, who speaks with us today, is a professor of Software Engineering at the Blekinge Institute of Technology. In her recently published paper, she analyzed data on several companies' activities before and after remote working became prevalent. She discussed the results found, why they were and some subtle drawbacks of remote working. Check it out!

 

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We explore this complex question in two interviews today.  First, Kasey Wagoner describes 3 approaches to remote lab sessions and an analysis of which was the most instrumental to students.  Second, Tahiya Chowdhury shares insights about the specific features of video-conferencing platforms that are lacking in comparison to in-person learning.

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In this episode, we speak with Abdullah Kurkcu, a Lead Traffic Modeler. Abdullah joins us to discuss his recent study on the effect of COVID-19 on bicycle usage in the US. He walks us through the data gathering process, data preprocessing, feature engineering, and model building. Abdullah also disclosed his results and key takeaways from the study. Listen to find out more. 

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Today, we are joined by Jennifer Jacobs and Nadya Peek, who discuss their experience in teaching remote classes for a course that is largely hands-on. The discussion was focused on digital fabrication, why it is important, the prospect for the future, the challenges with remote lectures, and everything in between.

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Today, we are joined by Denae Ford, a Senior Researcher at Microsoft Research and an Affiliate Assistant Professor at the University of Washington. Denae discusses her work around remote work and its culminating impact on workers. She narrowed down her research to how COVID-19 has affected the working system of software engineers and the emerging challenges it brings.

 

 

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In this episode, we interview Jonas Landman, a Postdoc candidate at the University of Edinburg. Jonas discusses his study around quantum learning where he attempted to recreate the conventional k-means clustering algorithm and spectral clustering algorithm using quantum computing. 

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K-means is widely used in real-life business problems. In this episode, Mujtaba Anwer, a researcher and Data Scientist walks us through some use cases of k-means. He also spoke extensively on how to prepare your data for clustering, find the best number of clusters to use, and turn the ‘abstract’ result into real business value. Listen to learn.  Click here to access additional show notes on our website! Thanks to our sponsor!
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Building a fair machine learning model has become a critical consideration in today’s world. In this episode, we speak with Anshuman Chabra, a Ph.D. candidate in Computer Networks. Chhabra joins us to discuss his research on building fair machine learning models and why it is important. Find out how he modeled the problem and the result found.

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Many people know K-means clustering as a powerful clustering technique but not all listeners will be as familiar with spectral clustering. In today’s episode, Sibylle Hess from the Data Mining group at TU Eindhoven joins us to discuss her work around spectral clustering and how its result could potentially cause a massive shift from the conventional neural networks. Listen to learn about her findings.

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In this episode, we speak with Bernd Fritzke, a proficient financial expert and a Data Science researcher on his recent research - the breathing K-means algorithm. Bernd discussed the perks of the algorithms and what makes it stand out from other K-means variations. He extensively discussed the working principle of the algorithm and the subtle but impactful features that enables it produce top-notch results with low computational resources. Listen to learn about this algorithm.

In today’s episode, Jason, an Assistant Professor of Statistical Science at Duke University talks about his research on K power means. K power means is a newly-developed algorithm by Jason and his team, that aims to solve the problem of local minima in classical K-means, without demanding heavy computational resources. Listen to find out the outcome of Jason's study.

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In this episode, Kyle interviews Lucas Murtinho about the paper "Shallow decision treees for explainable k-means clustering" about the use of decision trees to help explain the clustering partitions. 

Have you ever wondered how you can use clustering to extract meaningful insight from a time-series single-feature data? In today’s episode, Ehsan speaks about his recent research on actionable feature extraction using clustering techniques. Want to find out more? Listen to discover the methodologies he used for his research and the commensurate results.

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Linh Da joins us to explore how image segmentation can be done using k-means clustering.  Image segmentation involves dividing an image into a distinct set of segments.  One such approach is to do this purely on color, in which case, k-means clustering is a good option. 

In today’s episode, Gregory Glatzer explained his machine learning project that involved the prediction of elephant movement and settlement, in a bid to limit the activities of poachers. He used two machine learning algorithms, DBSCAN and K-Means clustering at different stages of the project. Listen to learn about why these two techniques were useful and what conclusions could be drawn.

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Welcome to our new season, Data Skeptic: k-means clustering.  Each week will feature an interview or discussion related to this classic algorithm, it's use cases, and analysis.

This episode is an overview of the topic presented in several segments.

Frank Bell, Snowflake Data Superhero, and SnowPro, joins us today to talk about his book “Snowflake Essentials: Getting Started with Big Data in the Cloud.” 

• Snowflake Essentials: Getting Started with Big Data in the Cloud by Frank Bell, Raj Chirumamilla, Bhaskar B. Joshi, Bjorn Lindstrom, Ruchi Soni, Sameer Videkar
• Snowflake Solutions
• Snoptimizer - Snowflake Cost, Security, and Performance Optimization - Coming Soon!

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Zack Labe, a Post-Doctoral Researcher at Colorado State University, joins us today to discuss his work “Detecting Climate Signals using Explainable AI with Single Forcing Large Ensembles.”
Works Mentioned
“Detecting Climate Signals using Explainable AI with Single Forcing Large Ensembles”
by Zachary M. Labe, Elizabeth A. Barnes

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Erin Boyle, the Head of Data Science at Myst AI, joins us today to talk about her work with Myst AI, a time series forecasting platform and service with the objective for positively impacting sustainability.

https://docs.myst.ai/docs Visit Weights and Biases at wandb.me/dataskeptic Find Better Data Faster with Nomad Data. Visit nomad-data.com

Sean Law, Principle Data Scientist, R&D at a Fortune 500 Company, comes on to talk about his creation of the STUMPY Python Library.

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Data scientists and psychics have at least one major thing in common. Both professions attempt to predict the future. In the case of a data scientist, this is done using algorithms, data, and often comes with some measure of quality such as a confidence interval or estimated accuracy. In contrast, psychics rely on their intuition or an appeal to the supernatural as the source for their predictions. Still, in the interest of empirical evidence, the quality of predictions made by psychics can be put to the test.

The Great Australian Psychic Prediction Project seeks to do exactly that. It's the longest known project tracking annual predictions made by psychics, and the accuracy of those predictions in hindsight. Richard Saunders, host of The Skeptic Zone Podcast, joins us to share the results of this decadal study.

Read the full report: https://www.skeptics.com.au/2021/12/09/psychic-project-full-results-released/

And follow the Skeptics Zone: https://www.skepticzone.tv/

 

Georgia Papacharalampous, Researcher at the National Technical University of Athens, joins us today to talk about her work “Probabilistic water demand forecasting using quantile regression algorithms.”

John Watson, Principal Software Engineer at Splunk, joins us today to talk about Splunk and OpenTelemetry.