Data Skeptic

It may be intuitive to think crowdfunding a project drives its innovation and novelty, but there are no empirical studies that prove this. On the show, Johannes Wachs shares his research that sought to determine whether crowdfunding truly drives innovation. He used board games as a case study and shared the results he found.

Direct download: crowdfunded-board-games.mp3
Category:general -- posted at: 6:00am PDT

There were reports of Russia’s interference in the 2016 US elections. In today’s episode, Koustuv Saha, a researcher at Microsoft Research walks us through the effect of targeted ads for political campaigns. Using practical examples, he discusses how targeted ads can propagate fake news, its ripple effects on electioneering, and how to find a sweet spot with targeted ads.

Direct download: russian-election-interference-effectiveness.mp3
Category:general -- posted at: 6:05am PDT

There is an unsung kind of ad fraud brewing in the ad tech space — placement laundering fraud. On the show, Jeff Kline discusses what placement laundering fraud is, how it can be identified, and possible solutions to it. Listen to learn more.

Direct download: placement-laundering-fraud.mp3
Category:general -- posted at: 9:38am PDT

Bosko Milekic, the Co-founder of Optable, a data collaboration platform for the media and advertising industry, joins us today. Bosko talked about the clean rooms, the technology driving data privacy during collaboration. He discussed why clean rooms are gaining widespread adoption, and how users can exploit Optable’s clean room platform for a secured data-sharing experience.

Direct download: data-clean-rooms.mp3
Category:general -- posted at: 9:54am PDT

Kerstin Bongard-Blanchy is a Research Associate at the University of Luxembourg. She joins us to discuss her study that investigated dark patterns in web designs. She discussed the results, the effect of dark patterns effect on users, whether an average user can detect them, and the way forward to a more ethical web space.

Direct download: dark-patterns-in-site-design.mp3
Category:general -- posted at: 9:04am PDT

We are joined by Anthony Katsur, the CEO of IAB Tech Lab. Anthony discusses standards within the ad tech industry. He explained how IAB Tech Lab set and propagates global standards, actions to ensure compliance from advertisers, and industry trends for a more privacy-centric ad tech space.

Direct download: internet-advertising-bureau-media-lab.mp3
Category:general -- posted at: 9:19am PDT